How to gain insights on your competitors

Want to save money on expensive market reports the next time you need insights on your competitors?

Every day, your customers provide you with concrete insights on how they see companies similar to yours – and they even do it for free. Competitors are mentioned in 9% of all customer conversations, often in the context of a customer being dissatisfied with your service or solution.

For example, if you sell groceries online, there is a clear tendency for customers to call in with comments and competitor comparisons on shelf life and freshness.

This is knowledge you can share with other departments to get a head start.

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